Using Facebook pages to capture leads, emails or "likes" is an extremely effective way to build your list fast & get massive traffic numbers which can result in higher affiliate paydays.
Some people choose to buy Facebook fans in order to get traffic but I am going explain a better way to get 1000′s of leads, and why buying Facebook fans can blow up in your face.
Getting "likes" from Facebook not only gives you the chance to go viral fast, but also it allows you to take advantage of the social interaction, it gives you another avenue to advertise your business, it gives you email marketing capabilities, and best of it gives you viral syndication of your content.
But with recent changes in 2012 including Facebook timelines on pages, and new designs, there are few changes in how you turn a Facebook Page into a Squeeze or lead capture Page. One of the main changes that has affected marketers is that Facebook no longer allows you to set a "default" tab for your page.
This has drastically changed how you can increase your likes or leads. Before March 2012 you could set a default tab to be sort of a "content lock" so that people were required to like your page in order to get access to the content or freebie.
The advantage of this is that if you had a great offer and it went viral then you could get several likes in a short period of time. This worked great. Although you can still do this some things have changed.
Why are "Likes" So Valuable?
Here are 3 main reasons:
1. You build credibility - this one is simple, the more likes you have the more perceived trust you have. One strategy some businesses use is to buy Facebook fans from people on places like Fiverr. I don't recommend this only because I like to see the real number of people who actually like my information and this allows me to make changes if needed.
2. A targeted audience - One of the main advantages of having people like your page is that they will continue to receive information you send them on their news feed, and since they have liked your page they are likely interested in what you have to say.
If you buy Facebook fans then your leads are not targeted, and when you go to advertise to your page you could be paying for impressions that are not targeted! This totally defeats the purpose of getting targeted leads. One advantage of having several likes to a page is that you can set up ads specifically for the people who like that page, and if they already confirmed that they like your page, they are more likely to be interested in related offers. This again will reduce your cost per click when it comes to advertising to this group.
3. Viral syndication - what I am referring to here is the ability to link a blog to your Facebook page. By linking your blog to a Facebook page using a free tool like Facebook Page Publish plugin you can have all your blog posts sent to your Facebook page which then automatically updates the people who like your page. This is all done automatically, and all you need to do is provide useful posts.
Building an Email List Using Facebook
You can also integrate aweber or other email autopresponder services with your new Facebook pages. This allows you to capture emails from Facebook.
The benefits of this are that if you are advertising on Facebook and linking to a Facebook squeeze page rather than your own website, you can get much cheaper clicks, and you can also get more likes. Also, if you are getting traffic from other source not Facebook, the visitor to your page does not have to be logged into Facebook to get onto your list, as opposed to "likes" where the user must be logged in.
People also seem to have more trust when they remain on Facebook and therefore are more likely to enter an email as long as what you are offering is something they want.
Here are the 4 steps to create a squeeze page to capture several emails:
1. Set up the Facebook Page as you normally would. Make sure you have a professional cover, and nice images and good content. There are several articles online about how to set up a nice Facebook page.
2. Sign up to an auto-responder service. An auto-responder lets you to create web forms or opt-in forms that you can integrate right into your Facebook Page. I use Aweber (my email marketing service of choice) to place a web form on my Fan Page.
Aweber is a great place to start and they do have a $1 trial for the first month. There are other places such as get response that allow you to build your list also but I use Aweber because in my opinion it is the best out there, they have excellent email deliverability and it is easy to integrate not only with Facebook but my blog as well.
3. Use a custom Application so you can insert the autoresponder code right into your Facebook pages.
In order to get people to enter their email you will need to have something they want and you will need to send them to this page to get it. Many times a free report is not enough. You need to give them more.
4. Now you just need to get traffic to your Facebook page. One of the best traffic sources is Facebook ads, since the people are already signed into Facebook so they can easily like your page. You Tube traffic also works well and can be free.
As more and more people begin to like your page you will find that the number of likes will exponentially increase for a while as you post more content to your blog. The more quality content you send the more likely people are going to interact with your page.
There are several tricks to learn when it comes to interacting with your fans. Once you have set up your page and it looks nice and you have some content, you can try a few viral tricks like adding a video, or a controversial blog post, or even talk about something is happening in the news or trends.
All of these things work to get more people talking about your page, and the more likes you have the more traffic you will get.
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