Have you been providing your fans and following with sufficient content? Better yet, does that content satisfy their needs and curiosities? If you're not sure, then you're not alone. The fact is that most of us really don't have a clue what our fans or our followers are seeking. In order to truly lead them to our websites and to lead them to our services and products, then we have to prove ourselves as worthy leaders. Too many times we set ourselves up as casual friends or acquaintances. While that is a nice gesture, it usually will not allow us to reach our goals.
As a minimum, you should have a website or blog, you should have a Facebook profile and page, and you should have a Twitter account. This triad of online presence is what you should be using to build your brand. As you place new useful content on your website or blog, then you should alert your fans and followers in the social world that it is there for their perusal. It is this three-pronged approach that will build your marketing presence and establish yourself as a guru in your chosen niche.
This network begins with a solid website or blog that features your products and services. It is here where customers and clients can choose to use what you have to offer. You can even take this one step further and let your blog be a place where you gather their names and e-mail addresses with an opt in box. This is a great strategy and allows you to communicate with them through e-mail for as long as they remain on your list.
The second prong of your online triad is your Facebook account. You should set up a solid profile that identifies yourself as being a subject matter expert in your niche as well as a resource. This is where you gather friends and start building a following. It is obvious that you would want to associate with people who have the same interest as you. You should join as many groups as you can and do not be shy about sharing links to your latest blog posts on those group pages.
In addition to your Facebook profile, you can also build Facebook pages designed to focus on certain elements of your niche. You can operate in the Facebook world as either your profile or as your page. When you are in the profile mode, then you should be finding friends and new groups to join. When you are in the Facebook page mode, then you should be finding other pages in your niche to like and encouraging them to like your page in return. As you gather more friends and more likes, then your overall status in the Facebook world will gradually rise. A word of caution here is to take it slow and gather friends and likes at a slow pace. Otherwise, Facebook will suspend your account.
The third prong of your online presence is to set up a Twitter account. This is where you tell your followers about your new posts and general information about your niche. Avoid the temptation to link your blog to your Facebook and Twitter accounts. While this might seem like a cool idea, it actually generates duplicate content which is a bad thing with the search engines.
After you get this triad of content delivery into place, then you need to just be patient and work it gradually every day. Do not fret if it seems like the combination is not working well for you. What people don't realize is that you really have to be patient and persistent when it comes to social networking. Just stay with it and before long you will have a huge following.
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